about

Hi pals, I'm Emma, copywriter and creative. I'm originally from Zimbabwe, studied in Cape Town and have now called sunny ol' England home for a good few years (make that 10!). I usually spend my days juggling the joy and chaos of a young family and writing words for some rather lovely brands from Warner Bros' Wizarding World and Pepsi Lipton to Tonies and Dove.

I've worked in agencies across London as well as in-house, on teams and flying solo. I've got experience in everything from email, newsletters and loyalty cards, to direct mail, app copy, push notifications, social media and web copy, editorial, product descriptions and POS for small and large brands. 

I'm a Mom ('Mum' if we're going to be British about it) to two small humans making me the ideal person to write about family and lifestyle brands (my favourite kind!). And, incase you hadn't noticed, I do love a bracket here and there. And donuts. Never met a donut I didn't like.